AlipayHK Unmanned Store 星爍無人店
To enhance Alipay’s leading image of mobile payment app in Hong Kong, we launched an unmanned store at Olympian City by providing a unique and unprecedented customer experience. We immersed visitors with face and smile recognition at the entrance to kick-start the journey. Inside the pop-up store, a music cafe with a self-served robotic coffee barista was installed to surge purchase incentives by the app. We turned ordinary shopping experience into extraordinary by utilizing RFID technology to automatically track the purchases. A QR code tunnel for e-coupon redemptions was built as a photo-worth attraction and to make it more viral on social media.