Commercial Product Photography for HR
Beauty is power, the most important of all. Helena Rubinstein is driven by the same motivations that inspired its founder over a century ago: make the full power of beauty available to women through outstanding cosmetic treatments that are pioneering, effective – and a pleasure for all the senses. Photographing such a brand product meant trying to capture the essence of beauty, science and medicine, luxury, lifestyle, as well as the detail that is clear from the manufacture of each piece. Our brief was to product the high quality product photos that could be used for China editorial, social media and online. As well as this requirement, we were to emphasize the idea of "beauty product that you should use every day" through the styled scenes.